Creative Director · Video Producer · Growth Content Strategist

Turning ideas into stories that move people and numbers.

13+ years leading video strategy, end-to-end production and customer education across SaaS, national broadcast and sports. Former CBC Sports Olympic producer, now pairing broadcast storytelling with AI-accelerated production.

Teams and brands I've made work for

Beefree brand video
Voiceflow product hero
OpenPhone feature launch
CBC Olympic feature
TD education sizzle
OpenPhone case study
Voiceflow explainer
CBC historical feature
ROE event promo
CBC athlete profile
Children’s Aid promo

Track record

$1.2M+ sales pipelineDemo-influenced · Beefree, Really Good Emails

500+ enterprise leadsBeefree, Really Good Emails

3M+ social viewsAcross every brand channel I’ve run

Selected work

Every piece tied to a business goal — awareness, adoption, retention, revenue.

Hero sizzle

From Ideation to Creation and Beyond

Beefree

Case study

How Ryna uses OpenPhone to eliminate sales bottlenecks

OpenPhone (now Quo)

Feature release promo

Introducing group calling

OpenPhone (now Quo)

Product hero video

Say Hello to Voiceflow

Voiceflow

Case study

How Madison Taylor cut email development time by 66%

Beefree

Olympic feature

International Athletes to Watch at the 2018 Olympic Winter Games

CBC Sports

Course video content

Mastering Complex Email Designs

Beefree

Case study

How the largest SaaS event in the world supercharges its email design

Beefree

Historical feature

Greats of ’88: Eddie the Eagle

CBC Olympics × Ancestry.com

Remote case study

How Optimizely cuts campaign build time by 50% with Beefree SDK

Beefree

Brand video

Beefree: Email creation with no limits

Beefree

Principal product sizzle

Discover Investing Basics with TD Direct Investing

TD Bank

Product overview demo

OpenPhone for Teams

OpenPhone (now Quo)

Olympic feature

The Olympians: Scott Morgan

CBC Olympics × BMW

Event opener video

Why We Give

Children’s Aid Foundation

Long-form explainer

RGE Studio for Salesforce Marketing Cloud

Beefree

Case study

How TruCentive slashed email builder development time with Beefree SDK

Beefree

Historical feature

Greats of ’88: Karen Percy

CBC Olympics × Ancestry.com

Feature release promo

OpenPhone’s Salesforce integration is finally here

OpenPhone (now Quo)

Feature release promo

Voiceflow Transcripts

Voiceflow

Panel intro video

Sport and Homophobia

CBC Sports

Feature release promo

Introducing scheduled messages

OpenPhone (now Quo)

Tribute video

A Tribute to Scott Russell

Western University

Event promo

ROE Symposium 2021

Roots of Empathy

Explainer video

What is PBX and how does it compare to other business phone systems?

OpenPhone (now Quo)

Feature release promo

Voiceflow introduces new integration with Google

Voiceflow

How-to product education

Turn any HTML email into an RGE Studio project

Beefree

Feature release promo

Collaborate anywhere with your team

Voiceflow

Targeted landing page video

Why Create an Investment Plan?

TD Bank

Customer education

How to use Mobile Design Mode in RGE Studio

Beefree

Feature release promo

Visual Prototyping

Voiceflow

Course episode

What is a Registered Retirement Income Fund?

TD Bank

Customer education

Email Accessibility: Adding Alt Text

Beefree

Thought leadership

Ask Voiceflow: How do I become a conversation designer?

Voiceflow

Product education

How to set up your business voicemail greeting in OpenPhone

OpenPhone (now Quo)

Drop-in show piece

Road to the Olympic Games Drop-in: Tory Nyhaug

CBC Sports

Employer brand content

Life at OpenPhone

OpenPhone (now Quo)

Employer brand content

Celebrating 10 Years of Email: Falling in Love with the Problem

Beefree

Employer brand content

Celebrating 10 Years of Email: How Supportive Leadership Shapes Careers

Beefree

Employer brand content

Celebrating 10 Years of Email: My Fondest Memory at Really Good Emails

Beefree

Ebook promo

The Guide to Conversation Design

Voiceflow

TV promo

Friendships for Life

CBC Olympics × BMW

Musical montage

Olympic Rugby

CBC Sports

Musical montage

2018 Red Bull Crashed Ice World Championship

CBC Sports

Musical montage

Canada Bobsleigh and Skeleton Teaser

CBC Sports

Event promo

This is CRAM

CRAM Toronto

Event testimonials

Unspam Speaker Bites

Really Good Emails

Conference display video

RGE Studio conference booth video

Really Good Emails

Video measured against revenue and adoption.

Programs built, shipped and tracked end to end.

$1.2M+in demo-influenced pipeline at Beefree and Really Good Emails
$680K+in closed-won deals at Beefree and Really Good Emails
3,500+Beefree Academy sign-ups in the first 18 months
25%lift in feature adoption at OpenPhone, driven by launch and education videos

What collaborators are saying.

Recommendations from people I've worked with, via LinkedIn.

Luca PenatiCMO, Beefree & Really Good Emails

I had the pleasure of being Mark’s manager for three years at Beefree, and I can say without hesitation that he is one of the most talented and complete video producers I’ve worked with.

Mark understands SaaS video from end to end. Give him an idea or a business objective and he can turn it into a compelling finished asset, from concept and script to production, editing, motion graphics, and even voice-over. […]

He also has a rare combination of creativity and analytical curiosity. Mark loves data. He wants to understand what is performing, what isn’t, and why, and then use those insights to make the next piece of work better. […] As his manager, I always knew that if Mark owned something, it would get done, and done well.

Massimo ArrigoniCEO, Beefree

I hired Mark at Beefree based on a very strong recommendation from a previous exec at Voiceflow, and after looking at the fantastic work that Mark had done there. I'm very glad I did.

Mark was a true pro at Beefree and helped us get our multimedia game to a whole new level: video production, video editing, interactive demos, in-person customer interview recording, live event capture, etc. Mark knows how to get things done end-to-end, from handling equipment to producing the content, editing it, and packaging it so that other teams can leverage it in all kinds of ways. Not to mention his radio host-quality voice that's perfect for any voiceovers.

Mackenzie WackerNew Business Consultant, Beefree SDK

I've worked with video producers and creatives, but Mark showed me the difference between someone who takes assignments and a true strategic partner. He didn't just execute, he was in the room shaping new initiatives and helping set the direction, and he made sure to back it up with data.

Kyle HendrenNew Business Consultant, Beefree SDK

Mark was an immediate value-add to the company and a consummate professional. He was able to elevate our brand from the jump and took our creative to a level I didn't even know was possible. I've worked with a few people in similar roles, and Mark is in a league of his own.

Yuliana PandelievaSenior Designer, Beefree & Really Good Emails

I had the pleasure of working with Mark during his time leading video production for Beefree and Really Good Emails (RGE). Mark is the rare kind of executive producer who combines high-level creative vision with exceptional operational discipline.

What sets Mark apart is his meticulous eye for detail and uncompromising standard of quality. He is entirely self-sufficient and able to take a project from initial concept through script, shoot, edit, and delivery seamlessly. Whether orchestrating complex videos or fine-tuning final cuts, his precision and perfectionism consistently elevated every piece of content our teams produced.

Mark brings structure, technical excellence, and deep craft to everything he touches. Any team looking for a top-tier video leader who takes complete ownership and delivers flawless work will be lucky to have him.

Luca FiliceSenior Full Stack Engineer, Nearform

He’s someone who combines technical expertise, creative instinct, professionalism, and a real willingness to help the people around him get better. If Mark becomes one of the voices of your brand, I genuinely don’t think you’ll regret it.

Alwin WongFractional Growth Partner, GrowthFuel

Mark is extremely dedicated to his craft as a content creator, a producer - and most importantly - as a teammate. His ability to organize and transform his creative process into both written or visual assets makes him unparalleled to other content managers that I've seen in the past.

Having worked with Mark, he goes above and beyond to execute on the content marketing strategies we layout and I'm grateful to have had the chance to work alongside him!

Samantha Troilo (Hoffmann)Marketing Lead, Beefree SDK

Mark is the most talented video producer I've ever been lucky enough to work with. He goes beyond execution-only (which he excels at!) and enters every project with a strategic mindset.

Mary GordonFounder, Roots of Empathy

Mark is a magician! His videos are captivating and inspiring! In a very short period of time he pulled together three videos for our Symposium helping to gain thousands of registrants from all over the world.

Aileen WangMarTech at ICONIQ

In my experience working with Mark at Beefree, he was a data-driven creative who brought greater data maturity to video strategy. I saw firsthand how he used data to demonstrate ROI and identify opportunities to optimize campaign effectiveness.

He was also a thought leader who consistently upskilled and expanded his expertise, particularly in identifying opportunities to strengthen the customer and user experience. As a humble and highly collaborative partner, he connected teams across Sales and Product to build alignment around scalable, centralized messaging. Most of all, Mark’s drive for excellence pushed Beefree’s video and LMS strategy forward, combining creative execution with stronger measurement, scalability, and strategic alignment.

Massimiliano FattorussoProduct Lead, Beefree SDK

He also had a great ability to make technical topics feel much more approachable. The onboarding videos he created across different frameworks are a good example; he took quite dense developer content and turned it into simple, easy-to-follow videos.

Jesse SchmohlCustomer Growth, Beefree SDK

He’s been an incredible creative partner, providing the full video stack from strategic campaign planning and creative direction to producing everything from ads and product education to customer testimonials.

Andrea Dall'AraMultidisciplinary Designer, Webison

He created and managed the whole video area, from YouTube content to building the Beefree Academy from scratch. He worked on these projects both at an operational and strategic level, making a strong contribution to how our products were presented, explained, and supported.

Veronica SoteraGrowth Product Manager, Really Good Emails

Mark took on the challenge of building our company Academy from scratch, turning an idea into an extensive library of exceptionally high-quality video content.

Mark doesn’t just create great content. He builds things that last, brings out the best in the people he works with, and makes a real difference to the teams he’s part of.

Alec LevandoskiGrowth Enablement, Beefree

Mark and I worked together at Beefree, mostly from the sales side. […] We also worked on Beefree's interactive demo program together. Mark took it from zero to live, building the demos, recording the voiceover scripts, and testing every step in between. […] The demos moved real deals forward and consistently brought pipeline in.

Matt WeberStaff Engineer, Beefree

Mark helped build Beefree’s video and educational content from the ground up, and the quality showed everywhere.

He also happens to have an incredible voice for narration and voiceover. He sounds like a professional announcer, which made the finished work feel even more polished.

Zair Rogelio Kelley OrtizSenior Technical Writer, Braze

Mark is an outstanding professional to work and collaborate with. He is a highly talented producer, videographer, public speaker, and storyteller. The videos he creates pull viewers in, and direct them to the information they need.

[…] As a technical SME, I found it amazing how Mark transformed a few technical details I provided into a beautiful and inspiring visual story. […] Each video he creates is polished, expertly crafted, and impressively engaging (the video data speaks for itself).

He meets deadlines, communicates expectations, and creates industry-leading videos.

Luana LiguoriGraphic Designer & Design Team Coordinator, Beefree

I had the pleasure of working with Mark at Beefree, and he is one of the most talented video producers I've worked with. He is also a true professional, and I learned a lot from him over the years we worked together.

What I appreciated most about Mark is how much I could always count on him. He communicates clearly, meets his deadlines, and is always ready to help anyone on the team. He brings great energy to every project he touches.

Experience

From the Olympic control room to SaaS growth teams.

BeefreeExecutive Producer, Video & Creative2023 — Present
Really Good EmailsExecutive Producer, Video & Creative2024 — Present
Quo (formerly OpenPhone)Creative Marketing Lead2022 — 2023
VoiceflowSenior Manager, Creative Marketing & Digital Strategy2019 — 2022
TD Direct InvestingDigital Content Designer2018 — 2019
CBC SportsDigital Producer · Associate Producer, Features & Olympics2015 — 2019
Toronto FCMedia Relations & Statistics, PA Announcer2015 — 2016
Rogers MediaSportscaster, Field Reporter2013 — 2015

The whole pipeline, one owner.

I spot the opportunity and shape the idea. I write it, shoot it, edit it, animate it and voice it. Then I check the data to see what worked and what comes next.

01

Opportunity & concept

Start with a business goal. Find the opportunity. Build the concept around it.

02

Script & storyboard

500+ scripts written for tutorials, launches and customer stories. Each one has a clear problem, turning point and payoff.

03

Production & edit

I shoot, edit, animate and voice it myself. Generative AI speeds it up, with no added headcount.

04

Distribute, measure & optimize

Launch with video SEO/AEO and thumbnail tests. Read the data to see if the idea worked. Optimize it, then plan what’s next.

Voiceover

Clear. Compelling. Human.

Delivery with clarity, depth and the kind of tone that makes people lean in, not just listen. The voice serves the story — for tutorials, commercial spots, product launches and live broadcast.

Listen to samples
CBC SportsOlympic storytelling, live broadcast
DiscoverDigital campaigns, event videos
BeefreeBrand storytelling, product education, ad pre-roll
OpenPhoneProduct launches, customer education
VoiceflowProduct explainers, customer education
TD BankPublic-facing video, product explainers

About

I've led creative marketing, content strategy and video production across SaaS, broadcasting, sports, entertainment and non-profit brands — from producing for Rio 2016 and PyeongChang 2018 to building in-house video functions at Voiceflow, OpenPhone and Beefree. McGill BA (English, Communications, Film) and Seneca post-grad in Broadcast Journalism; Adobe Premiere Pro and After Effects certified.

Creative stack

Premiere ProAfter EffectsPhotoshopIllustratorFigmaDescriptScreen StudioStorylaneJitterArtlistTopaz Labs

AI stack

ClaudeClaude CodeClaude DesignChatGPTGeminiPerplexityHiggsfieldAdobe FireflyElevenLabsRunway

Have a product that needs its story told?

Let's talk video, customer education and launch content built to perform.