Turning ideas into stories that move people and numbers.
13+ years leading video strategy, end-to-end production and customer education across SaaS, national broadcast and sports. Former CBC Sports Olympic producer, now pairing broadcast storytelling with AI-accelerated production.
Teams and brands I've made work for
BeefreeBeefree
Really Good EmailsReally Good EmailsQuo (OpenPhone)Quo (OpenPhone)
VoiceflowVoiceflow
TDTDCBC SportsCBC Sports
Hockey Night in CanadaHockey Night in Canada
MLSEMLSERogersRogers
BMWBMW
RE/MAXRE/MAX
Children’s Aid FoundationChildren’s Aid Foundation
Roots of EmpathyRoots of EmpathyAncestry.comAncestry.com
Beefree brand video
Voiceflow product hero
OpenPhone feature launch
CBC Olympic feature
TD education sizzle
OpenPhone case study
Voiceflow explainer
CBC historical feature
ROE event promo
CBC athlete profile
Children’s Aid promoTrack record
$1.2M+ sales pipelineDemo-influenced · Beefree, Really Good Emails
500+ enterprise leadsBeefree, Really Good Emails
3M+ social viewsAcross every brand channel I’ve run
Selected work
Every piece tied to a business goal — awareness, adoption, retention, revenue.
Hero sizzleFrom Ideation to Creation and Beyond
Beefree
Case studyHow Ryna uses OpenPhone to eliminate sales bottlenecks
OpenPhone (now Quo)
Feature release promoIntroducing group calling
OpenPhone (now Quo)
Product hero videoSay Hello to Voiceflow
Voiceflow
Case studyHow Madison Taylor cut email development time by 66%
Beefree
Olympic featureInternational Athletes to Watch at the 2018 Olympic Winter Games
CBC Sports
Course video contentMastering Complex Email Designs
Beefree
Case studyHow the largest SaaS event in the world supercharges its email design
Beefree
Historical featureGreats of ’88: Eddie the Eagle
CBC Olympics × Ancestry.com
Remote case studyHow Optimizely cuts campaign build time by 50% with Beefree SDK
Beefree
Brand videoBeefree: Email creation with no limits
Beefree
Principal product sizzleDiscover Investing Basics with TD Direct Investing
TD Bank
Product overview demoOpenPhone for Teams
OpenPhone (now Quo)
Olympic featureThe Olympians: Scott Morgan
CBC Olympics × BMW
Event opener videoWhy We Give
Children’s Aid Foundation
Long-form explainerRGE Studio for Salesforce Marketing Cloud
Beefree
Case studyHow TruCentive slashed email builder development time with Beefree SDK
Beefree
Historical featureGreats of ’88: Karen Percy
CBC Olympics × Ancestry.com
Feature release promoOpenPhone’s Salesforce integration is finally here
OpenPhone (now Quo)
Feature release promoVoiceflow Transcripts
Voiceflow
Panel intro videoSport and Homophobia
CBC Sports
Feature release promoIntroducing scheduled messages
OpenPhone (now Quo)
Tribute videoA Tribute to Scott Russell
Western University
Event promoROE Symposium 2021
Roots of Empathy
Explainer videoWhat is PBX and how does it compare to other business phone systems?
OpenPhone (now Quo)
Feature release promoVoiceflow introduces new integration with Google
Voiceflow
How-to product educationTurn any HTML email into an RGE Studio project
Beefree
Feature release promoCollaborate anywhere with your team
Voiceflow
Targeted landing page videoWhy Create an Investment Plan?
TD Bank
Customer educationHow to use Mobile Design Mode in RGE Studio
Beefree
Feature release promoVisual Prototyping
Voiceflow
Course episodeWhat is a Registered Retirement Income Fund?
TD Bank
Customer educationEmail Accessibility: Adding Alt Text
Beefree
Thought leadershipAsk Voiceflow: How do I become a conversation designer?
Voiceflow
Product educationHow to set up your business voicemail greeting in OpenPhone
OpenPhone (now Quo)
Drop-in show pieceRoad to the Olympic Games Drop-in: Tory Nyhaug
CBC Sports
Employer brand contentLife at OpenPhone
OpenPhone (now Quo)
Employer brand contentCelebrating 10 Years of Email: Falling in Love with the Problem
Beefree
Employer brand contentCelebrating 10 Years of Email: How Supportive Leadership Shapes Careers
Beefree
Employer brand contentCelebrating 10 Years of Email: My Fondest Memory at Really Good Emails
Beefree
Ebook promoThe Guide to Conversation Design
Voiceflow
TV promoFriendships for Life
CBC Olympics × BMW
Musical montageOlympic Rugby
CBC Sports
Musical montage2018 Red Bull Crashed Ice World Championship
CBC Sports
Musical montageCanada Bobsleigh and Skeleton Teaser
CBC Sports
Event promoThis is CRAM
CRAM Toronto
Event testimonialsUnspam Speaker Bites
Really Good Emails
Conference display videoRGE Studio conference booth video
Really Good Emails
Video measured against revenue and adoption.
Programs built, shipped and tracked end to end.
What collaborators are saying.
Recommendations from people I've worked with, via LinkedIn.
Luca PenatiCMO, Beefree & Really Good EmailsI had the pleasure of being Mark’s manager for three years at Beefree, and I can say without hesitation that he is one of the most talented and complete video producers I’ve worked with.
Mark understands SaaS video from end to end. Give him an idea or a business objective and he can turn it into a compelling finished asset, from concept and script to production, editing, motion graphics, and even voice-over. […]
He also has a rare combination of creativity and analytical curiosity. Mark loves data. He wants to understand what is performing, what isn’t, and why, and then use those insights to make the next piece of work better. […] As his manager, I always knew that if Mark owned something, it would get done, and done well.
Massimo ArrigoniCEO, BeefreeI hired Mark at Beefree based on a very strong recommendation from a previous exec at Voiceflow, and after looking at the fantastic work that Mark had done there. I'm very glad I did.
Mark was a true pro at Beefree and helped us get our multimedia game to a whole new level: video production, video editing, interactive demos, in-person customer interview recording, live event capture, etc. Mark knows how to get things done end-to-end, from handling equipment to producing the content, editing it, and packaging it so that other teams can leverage it in all kinds of ways. Not to mention his radio host-quality voice that's perfect for any voiceovers.
Mackenzie WackerNew Business Consultant, Beefree SDKI've worked with video producers and creatives, but Mark showed me the difference between someone who takes assignments and a true strategic partner. He didn't just execute, he was in the room shaping new initiatives and helping set the direction, and he made sure to back it up with data.
Kyle HendrenNew Business Consultant, Beefree SDKMark was an immediate value-add to the company and a consummate professional. He was able to elevate our brand from the jump and took our creative to a level I didn't even know was possible. I've worked with a few people in similar roles, and Mark is in a league of his own.
Yuliana PandelievaSenior Designer, Beefree & Really Good EmailsI had the pleasure of working with Mark during his time leading video production for Beefree and Really Good Emails (RGE). Mark is the rare kind of executive producer who combines high-level creative vision with exceptional operational discipline.
What sets Mark apart is his meticulous eye for detail and uncompromising standard of quality. He is entirely self-sufficient and able to take a project from initial concept through script, shoot, edit, and delivery seamlessly. Whether orchestrating complex videos or fine-tuning final cuts, his precision and perfectionism consistently elevated every piece of content our teams produced.
Mark brings structure, technical excellence, and deep craft to everything he touches. Any team looking for a top-tier video leader who takes complete ownership and delivers flawless work will be lucky to have him.
Luca FiliceSenior Full Stack Engineer, NearformHe’s someone who combines technical expertise, creative instinct, professionalism, and a real willingness to help the people around him get better. If Mark becomes one of the voices of your brand, I genuinely don’t think you’ll regret it.
Alwin WongFractional Growth Partner, GrowthFuelMark is extremely dedicated to his craft as a content creator, a producer - and most importantly - as a teammate. His ability to organize and transform his creative process into both written or visual assets makes him unparalleled to other content managers that I've seen in the past.
Having worked with Mark, he goes above and beyond to execute on the content marketing strategies we layout and I'm grateful to have had the chance to work alongside him!
Samantha Troilo (Hoffmann)Marketing Lead, Beefree SDKMark is the most talented video producer I've ever been lucky enough to work with. He goes beyond execution-only (which he excels at!) and enters every project with a strategic mindset.
Mary GordonFounder, Roots of EmpathyMark is a magician! His videos are captivating and inspiring! In a very short period of time he pulled together three videos for our Symposium helping to gain thousands of registrants from all over the world.
Aileen WangMarTech at ICONIQIn my experience working with Mark at Beefree, he was a data-driven creative who brought greater data maturity to video strategy. I saw firsthand how he used data to demonstrate ROI and identify opportunities to optimize campaign effectiveness.
He was also a thought leader who consistently upskilled and expanded his expertise, particularly in identifying opportunities to strengthen the customer and user experience. As a humble and highly collaborative partner, he connected teams across Sales and Product to build alignment around scalable, centralized messaging. Most of all, Mark’s drive for excellence pushed Beefree’s video and LMS strategy forward, combining creative execution with stronger measurement, scalability, and strategic alignment.
Massimiliano FattorussoProduct Lead, Beefree SDKHe also had a great ability to make technical topics feel much more approachable. The onboarding videos he created across different frameworks are a good example; he took quite dense developer content and turned it into simple, easy-to-follow videos.
Jesse SchmohlCustomer Growth, Beefree SDKHe’s been an incredible creative partner, providing the full video stack from strategic campaign planning and creative direction to producing everything from ads and product education to customer testimonials.
Andrea Dall'AraMultidisciplinary Designer, WebisonHe created and managed the whole video area, from YouTube content to building the Beefree Academy from scratch. He worked on these projects both at an operational and strategic level, making a strong contribution to how our products were presented, explained, and supported.
Veronica SoteraGrowth Product Manager, Really Good EmailsMark took on the challenge of building our company Academy from scratch, turning an idea into an extensive library of exceptionally high-quality video content.
Mark doesn’t just create great content. He builds things that last, brings out the best in the people he works with, and makes a real difference to the teams he’s part of.
Alec LevandoskiGrowth Enablement, BeefreeMark and I worked together at Beefree, mostly from the sales side. […] We also worked on Beefree's interactive demo program together. Mark took it from zero to live, building the demos, recording the voiceover scripts, and testing every step in between. […] The demos moved real deals forward and consistently brought pipeline in.
Matt WeberStaff Engineer, BeefreeMark helped build Beefree’s video and educational content from the ground up, and the quality showed everywhere.
He also happens to have an incredible voice for narration and voiceover. He sounds like a professional announcer, which made the finished work feel even more polished.
Zair Rogelio Kelley OrtizSenior Technical Writer, BrazeMark is an outstanding professional to work and collaborate with. He is a highly talented producer, videographer, public speaker, and storyteller. The videos he creates pull viewers in, and direct them to the information they need.
[…] As a technical SME, I found it amazing how Mark transformed a few technical details I provided into a beautiful and inspiring visual story. […] Each video he creates is polished, expertly crafted, and impressively engaging (the video data speaks for itself).
He meets deadlines, communicates expectations, and creates industry-leading videos.
Luana LiguoriGraphic Designer & Design Team Coordinator, BeefreeI had the pleasure of working with Mark at Beefree, and he is one of the most talented video producers I've worked with. He is also a true professional, and I learned a lot from him over the years we worked together.
What I appreciated most about Mark is how much I could always count on him. He communicates clearly, meets his deadlines, and is always ready to help anyone on the team. He brings great energy to every project he touches.
Experience
From the Olympic control room to SaaS growth teams.
The whole pipeline, one owner.
I spot the opportunity and shape the idea. I write it, shoot it, edit it, animate it and voice it. Then I check the data to see what worked and what comes next.
Opportunity & concept
Start with a business goal. Find the opportunity. Build the concept around it.
Script & storyboard
500+ scripts written for tutorials, launches and customer stories. Each one has a clear problem, turning point and payoff.
Production & edit
I shoot, edit, animate and voice it myself. Generative AI speeds it up, with no added headcount.
Distribute, measure & optimize
Launch with video SEO/AEO and thumbnail tests. Read the data to see if the idea worked. Optimize it, then plan what’s next.
Clear. Compelling. Human.
Delivery with clarity, depth and the kind of tone that makes people lean in, not just listen. The voice serves the story — for tutorials, commercial spots, product launches and live broadcast.
Listen to samplesAbout
I've led creative marketing, content strategy and video production across SaaS, broadcasting, sports, entertainment and non-profit brands — from producing for Rio 2016 and PyeongChang 2018 to building in-house video functions at Voiceflow, OpenPhone and Beefree. McGill BA (English, Communications, Film) and Seneca post-grad in Broadcast Journalism; Adobe Premiere Pro and After Effects certified.